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Lachende jongen en meisje staan tussen twee pijlen
Lachende jongen en meisje staan tussen twee pijlen

First aid for finding the right studies

Studiekeuze 123
  • Brand identity
  • Visual design
  • Web design
  • Photography
  • Campaign
  • Online communication

Studiekeuze123 is the official website for giving pupils further education guidance. The site is a Ministry of Education, Culture and Science initiative in collaboration with students and educational institutions. Since the rebranding, traffic to has gone up by 48% with more than 2 million visitors a year making their way to the website.

The challenge

Design large determines how a target group experiences a brand. Young people often only give your brand a single chance. Today was asked to ensure that the new Studiekeuze123 website would answer the wants of prospective students, their parents, deans and other education professionals.

Our role

We explored a number of design directions based on the strategic repositioning. After presenting these to the target group, we went on to optimise one direction. The design is fresh, sassy and clear which favours user experience on the platform.

Het logo van Studiekeuze 123
Een mockup van de mobiele website
Portret van een jongen die op de grond zit
Portret van een meisje met
Portret van meisje die op
Mockup van de desktop weergave van de Studiekeuze website
Mockup van de website zoals deze op Tablets wordt weergegeven

Focus on tools

The website contains various tools to help students choose what study. These include a step-by-step plan, an interest test and an open day calendar. We created a recognisable image representing the content of each tool. We also took care of the photography for Studiekeuze123. Prospective students, parents, deans and other education professionals are the face of the website.

Drieluik informatiefolder
Studiekeuze 123 billboard bij een trambaan
Abri met daarin een Studiekeuze 123 poster

Studiekeuze123 is a foundation set up by students, the higher education sector and the Ministry of Education, Culture and Science to collect and share study guidance. All its employees have their own illustrated portrait on the website.

"The visual material were delivered is completely in line with our target group and wishes. This view was confirmed in a usability test among prospective students."
Gert-Jan Bos | Head of Communications at Studiekeuze123
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